業務懂產品,關鍵時刻卻「開不了口」?
在國際市場中,業務的英文會議與溝通技巧,是決定訂單成敗的關鍵。面對產品提案或客戶質疑時,若缺乏「溝通效率」與「專業形象」,即使產品知識再充足,合作洽談仍可能困難重重。
本文將整理業務工作中最核心的五大英文情境,從破冰開場到簽約追蹤,提供實用、專業的英文例句與溝通心法,讓你在每一場商務會議中都能自信主導流程,漂亮拿下訂單!

業務英文情境一:會議開場與破冰寒暄
建立專業形象與信賴感,主動引導流程,為接下來的提案與最終談判奠定基礎。
核心任務與常用句型:
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專業介紹自己與職責
I’m the Account Manager leading this project, and my core responsibility is to ensure a seamless transition and successful long-term partnership.
(我是負責這個專案的客戶經理,我的核心職責是確保無縫銜接和成功的長期合作關係。)
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歡迎與致謝
It’s great to finally meet you, Mr. Chen. Thank you for taking the time to join us today.
(很高興終於能與陳先生見面。感謝您今天撥冗參加。)
I appreciate you making the trip here. I hope your journey was pleasant.
(我很感謝您特地前來。希望您來時一路順利。)
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確認會議目標與議程
To recap, the goal of today’s meeting is to finalize the scope of Phase One and discuss the integration timeline.
(回顧一下,今天會議的目標是確定第一階段的範圍並討論整合的時間表。)
The proposed agenda is on the screen. Do you have any additional items you’d like to cover?
(建議的議程在螢幕上。有任何您想加入討論的項目嗎?)
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時間控制與分配
We have about 60 minutes. I suggest we dedicate the first 20 to the proposal, and leave the rest to Q&A and discussing next steps.
(我們預計有 60 分鐘。我建議前 20 分鐘先聊提案,剩餘時間留給問答和討論後續步驟。)
We need to keep an eye on the time. Let’s move on to the next topic, shall we?
(我們需要注意時間。我們進入下一點,好嗎?)
業務英文情境二:產品提案與價值說明
掌握「價值導向」原則,將產品功能轉化為客戶的「利益」。
核心任務與常用句型:
-
闡述客戶痛點
We understand that your current system often leads to a bottleneck in Q4 order processing, causing a 15% delay.
(我們理解 貴司目前的系統經常導致第四季訂單處理遭遇瓶頸,造成 15% 的延誤。)
Is it fair to say that reducing the internal training time is one of your priorities right now?
(我們可以合理假設減少內部培訓時間是貴司目前的首要任務之一嗎?)
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提出解決方案與承諾
Our platform is specifically designed to automate that workflow, which guarantees a minimum of 20% efficiency gain.
(我們的平台專門用於自動化該工作流程,保證效率至少提高 20%。)
We commit to providing 24/7 technical support to ensure zero downtime during the initial launch phase.
(我們承諾提供全天候技術支援以確保在初始上線階段零停機時間。)
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強調核心價值與ROI
The true value proposition here is the significant cost savings over three years, translating into a 300% ROI.
(這裡真正核心價值主張是三年內可觀的成本節約,相當於 300% 的投資報酬率。)
In addition to saving time, this solution will free up your team to focus on more strategic, high-value tasks.
(除了節省時間外,此解決方案將能讓您的團隊專注於更具策略性、高價值的任務。)
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引用市場數據支持論點
Based on industry benchmarks, companies using similar solutions report a 40% improvement in customer retention.
(根據行業基準,使用類似解決方案的公司回報客戶留存率提升了 40%。)
To illustrate the impact, please look at the case study of X Company on slide 8.
(為了說明其影響,請參考第 8 張投影片中關於X公司的案例分析。)
- 徵求客戶回饋
Before we move on, I’d like to pause here and check if this approach aligns with your current strategic direction.
(在繼續下去之前,我想在這裡暫停一下,確認這個方案是否符合貴司目前的戰略方向?)

業務英文情境三:價格協商與利益交換
聚焦於「合作細節」與「價值交換」,堅持底線並提出互惠的折衷方案。
核心任務與常用句型:
-
方案報價與細節說明
The total investment for the premium package, including full implementation, is $50,000 every year.
(包含完整導入服務的 Premium 方案每年投資為五萬美元。)
This figure reflects the scope of work and the required specialized consulting hours.
(這個數字反映了工作範圍以及所需的專業諮詢時數。)
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禮貌性婉拒與維持立場
While I appreciate your request for a 20% discount, that rate is not sustainable given the level of customization involved.
(雖然我感謝您提出 20% 折扣的要求,但考量涉及的客製化程度,這個價格是無法長期持續的。)
We simply cannot compromise on the quality of service for that price point.
(我們絕對不能為了那個價位而犧牲服務品質。)
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提出折衷方案
What we can offer is a 10% discount on the first year’s subscription if you commit to a two-year contract.
(如果貴公司承諾簽訂兩年合約,我們可以提供第一年訂閱費九折的優惠。)
As a compromise, we could offer an additional three months of priority support instead of lowering the price.
(作為折衷方案,我們可以提供額外三個月的優先支援,而非降低價格。)
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鎖定條件以換取簽約承諾
If you are willing to sign the agreement by the end of this week, we can include the customized reporting module free of charge.
(如果您願意在本週結束前簽署協議,我們可以免費提供客製化的報告模組。)
Assuming we move forward with the payment terms as discussed, when can we expect the final signature?
(假設按照討論的付款條款進行,我們預計何時可以拿到最終簽名?)
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討論彈性的定價模式
Would a pay-as-you-go model, rather than a fixed annual fee, be a more suitable starting point for your team?
(比起固定年費,按用量付費的模式對貴司團隊來說是否為更合適的起始方案?)
業務英文情境四:處理客戶異議與疑慮
展現同理心並聚焦於解決方案,將客戶意見視為確認需求的機會。
核心任務與常用句型:
-
表達理解與同理心
That’s a very valid point; I completely understand your concern regarding the integration complexity.
(那點很合理,我完全理解您對整合複雜性的擔憂。)
Thank you for bringing that up. It gives us an opportunity to clarify this specific feature.
(謝謝您提出這點。它給了我們詳細解釋這項特定功能的機會。)
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請求澄清與了解具體問題
Could you elaborate on what exactly you mean by “security risks” in this context?
(您能否詳細說明在這個情境下,您所指的「安全風險」具體是什麼?)
Are you primarily concerned about the initial cost or the ongoing maintenance fees?
(您主要的顧慮是初始成本還是持續的維護費用?)
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專業回應數據盲點
That’s an excellent question. I don’t have the exact data on that specific metric right now, but I will follow up with our R&D team immediately.
(這是個很好的問題。我現在沒有該指標的確切數據,但我會立即與我們的研發團隊跟進。)
Let me get back to you with a precise answer before the end of the day tomorrow.
(我會在明天結束前給您一個精確的答覆。)
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將異議轉化為服務優勢
You’re right; our implementation takes longer. However, that’s because we include extensive pre-deployment testing that minimizes long-term risks.
(您說得對,我們的實施時間較長,但那是因為我們包含了廣泛的部署前測試,可以將長期風險降到最低。)
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引導下一步行動以解決問題
To address this concern, my suggestion is to schedule a 30-minute deep dive with our lead engineer next Tuesday.
(為了解決這個擔憂,我建議下週二與我們的首席工程師安排一次 30 分鐘的深入討論。)
業務英文情境五:總結重點與後續追蹤
保持積極,確保會議成果被「總結」且「實際執行」,並明確指派後續行動。
核心任務與常用句型:
-
總結共識與關鍵重點
To summarize, we have agreed on the three core features and the total budget of $50,000.
(總結來說,我們已經同意三個核心功能和五萬美元的總預算。)
The key takeaway is that the project will kick off immediately upon the contract being signed.
(主要結論是該專案將在合約簽訂後立即啟動。)
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確認訂單與合約簽訂細節
I will send over the final contract draft, clearly outlining the payment schedule, within two hours.
(我將在兩小時內發送最終合約草稿,明確列出付款時間表。)
Just to confirm, are we moving ahead with the “Professional Plus” package?
(確認一下,我們確定要推進「專業加強」方案嗎?)
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指派雙方任務
I will take the action item of sending the case studies by tomorrow morning.
(我的行動項目是明天早上發送案例研究。)
Could you please handle the internal approval process and confirm the final timeline for us?
(您能否處理內部審批流程,並為我們確認最終時間表?)
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確認後續時程
Let‘s schedule a brief follow-up call for next Friday at 10 a.m. to review the internal sign-off.
(我們下週五上午 10 點安排一次簡短的跟進電話會議,審查內部簽字狀況。)
What is the latest date by which you need a final decision from our side?
(您最遲需要在哪個日期前得到我方的最終決定?)
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感謝團隊與慶祝
Thank you again for a productive discussion. We are very excited about this partnership.
(再次感謝你促成這次富有成效的討論。我們對這次合作感到非常興奮。)
Let’s celebrate this initial agreement. I look forward to working closely with your team.
(讓我們慶祝這項初步協議。我期待與您的團隊密切合作。)

業務職場不敗守則,掌握精準的英文溝通技巧
恭喜你掌握了業務開會英文的五大核心實戰情境。精準的語言不只是溝通工具,更是業務贏得客戶信任與訂單的關鍵。
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