從小我們就被教導要懂得與人分享,但你可曾想過,
舉凡汽車、梯子、書甚至是…一頓晚餐,都能和鄰居、陌生人分享?
你知道近年來在歐洲正夯的「sharing economy」(分享經濟)是什麼嗎? 它是如何運作的?
讓我們聽聽荷蘭 Share your meal 網站創辦人Marieke Hart 講講他們是如何開始走進鄰居家的廚房,
參與分享經濟
Share your meal
從2012年起開始營運,從荷蘭開始,目的是為了打造一個網路平台,讓home cooks(煮婦煮夫)有機會把自己的好手藝分享給鄰居嘗鮮,而每個人也都能註冊成為foodies(食客),帶著保鮮盒到廚師家取餐,帶回家享用。
Source: Share your meal
Some great benefits.
影片中Marieke提到,share your meal 有不少好處:
- “homemade meal that maybe you could not have made yourself” 吃到你自己做不出的美味家常菜
- “sharing is a great way to get to know your neighbors. ” 認識鄰居的好方法
- “cooking for more people is more efficient and so less food has to be wasted. ” 一次煮給更多人吃,減少食物浪費
What are the drivers behind sharing economy?
sharing economy 的概念就是:”you don’t have to own everything you need” (你不用擁有所有你需要的東西),為什麼會在近幾年蓬勃發展呢? 原因包含:
- “economic depression” 經濟蕭條,讓人們不再有能力購買所有想要的東西
- “People have less trust in big companies.” 人們對大公司失去信任
- “increasing awareness of environmental concerns. ” 環保意識不斷提高
- “a renewed need for local community,more of “we” and less ‘me’, ‘me’, ‘me.’ ” 地方社群再興,「我們」比「我」重要得多
- “online technology ” 網路發達
Source: 隔壁鄰居的飯菜香–荷蘭Share your meal網站
目前歐洲已經有不少sharing economy的網站,相信這股浪潮只會持續發燒
Source: Collaborative Finance
最後來看看在這精彩演講中大家或許不太熟悉的單字:
1. (0:46) “Often he looked at me regretfully when he saw what I had prepared for him on his plate while smelling whatever was simmering in Genelva’s kitchen next door. ”
simmer (v.) :to cook (something) so that it is almost boiling for a certain period of time,用接近沸騰的方式烹煮一段時間,也就是中文常說的 煨、燉、或煮
2. (3:28) “One of the beauties of sharing economy is that access trumps ownership. ”
- access (n.)取得、門路、管道,例如: I had access to the library when I was a student. (v.) 存取、進入
- trump (n.) 王牌、小喇叭,在這裡它是當動詞使用,意思是:to be more important than (something),比…更重要、贏過…的意思
- ownership (n.) 所有權,其他還有像是 membership (會員資格)、authorship (著作權)、leadership (領導能力)、sponsorship (贊助)等等相同結尾的字也都很常使用
3. (4:40) “There’s a count…there’s a psychology behind sharing that so counter-intuitive we tend to forget. ”
counter-intuitive:違反直覺的、違反常理的,例如:”It may seem counter-intuitive, but we do burn calories when we are sleeping.” (聽起來或許違反你的直覺,但事實上我們睡覺時也會燃燒脂肪)
4. (6:32) “the reward system center in your brain’s activated and the lovely chemical dopamine is released. ”
Dopamine 多巴胺,是腦中一種神經傳導物質,幫助我們調節心情,並繼續從事讓我們感到快樂的行為
Source: The Great Myth of Social Sharing Buttons
“Sharing makes you happy” 分享讓人快樂,快來VoiceTube 聽聽演講學學英文,看看你身邊有哪些東西也能和其他人分享,讓自己更快樂!
Source:
隔壁鄰居的飯菜香–荷蘭Share your meal網站
Share your meal
The power of sharing: Marieke Hart at TEDxBrainport